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He would ask more unusual type questions to his guests, such as their dating habits.Stern held a two-day boycott of Shell Oil Company during the summer of the 1979 energy crisis, which made Stern and the station make national news.That year, the show began a 20-year run at WXRK in New York City where it aired on a total of 60 markets across the United States and Canada and gained an audience of 20 million listeners at its peak.In the New York area, the show was the highest-rated morning program consecutively between 19.On January 14, one day after the crash of Air Florida Flight 90, Stern made believe he asked Air Florida the price of a one-way ticket to the 14th Street Bridge, the location of the disaster. In February 1983, comedian Jackie Martling was hired to make weekly appearances as a comedy writer.With his on-the-fly style, he provided jokes for such show bits like "Stump the Comedian" and "The Match Game"."Over the course of time, we made a very conscious effort to make Stern aware that certain elements of the program should be changed", said program director John Hayes, whom Stern had nicknamed "The Incubus." "I don't think it's appropriate to say what those specifics were." In 1992, Stern believed that Thornton Bradshaw, at the time chairman of RCA which then owned WNBC, was driving in his limousine having heard his "Bestiality Dial-a-Date" segment and ordered his firing.Stern began a rivalry with the number one host John De Bella of WMMR, and was determined to beat him in the ratings.
Stations would be able to choose shows from a 24-hour menu or carry the network's programming around the clock.The Howard Stern Show is an American talk radio show hosted by Howard Stern.It gained wide recognition when it was nationally syndicated on terrestrial radio from 1986 to 2005.Stern also began his "Dial-a-Date" routines at WCCC, and met Fred Norris, the station's overnight disc jockey who provided Stern's show with various comedic impressions of celebrities.He learned to become more open on the air and "decided to cut down the barriers...strip down all the ego..be totally honest... Stern held a bra-burning event and wrestled women outside the studios, and invited listeners to confess the most outrageous places where they had sex, and record their calls for the air.